Digital signage is an amazing idea to grab the attention of people. A lot of things distract people in their daily lives right from smartphones to billboards and advertisements. This is majorly seen in bigger venues and retail stores such as grocery and departmental stores.
So, how can you maximize your returns and make the most of your digital signage?
Size is important
You should ensure the content on your digital screen is fully visible every time. It means the sign should be big enough to be seen from a distance and at almost all angles. You can include different sizes to cater to different areas of the store if you have sufficient space.
Content holds maximum importance
You may have heard it a number of times before, content is the king. When thinking about the kind of content you want to display, there are a few things to consider:
- The content should be done as per the target audience. You have higher chances of people responding to content when it is relative to their interest and environment.
- Always display top quality content. Use HD images and videos to catch the attention of the people.
- Do not use controversial content. Make sure it is light.
- Videos perform better than pictures when you want to grab people’s attention.
- Have a call to action in the content. You can show them a coupon code and ask them to use it during checkout. It is also a good manner to monetize your digital signage.
Digital signs are recommended for displaying menus, information or announcements. You can be innovative and find out ways to monetize your screen and make additional money for your venture. Some simple ways to do it are:
- Showcasing coupon codes
- Showcasing offers and promotions
- Selling ad space
- Using advertising
However, you can only make the most out of your digital signage if you develop them in the right way. Some of the ways to develop digital signage are given below:
Do proper research
The first step to create perfect digital signage is research! Begin with a brand style manual and needed content. Most brands have their own visual style and colors. However, if you don’t have one, then create it. Do proper research to define color schemes, fonts and rules in your digital signage content. Make sure you keep your audience in mind and then draft the content.
Make an outline
Outline the type of content you want to showcase in the digital signage. It gives you an insight of your project. Draft different types of content for different screens. It is essential for designing different screen size layouts.
Put yourself in the audience’s shoes
Consider the viewing distance when working on the final design. One-inch high font size can be seen from a distance of 20 feet. Know from where the audience will see it and how they will interact with the content. Use simple color contrasts and pixel density.
Check the mockups for every screen size and you are good to go. You can do it with digital signage software. To avoid all this hard work and chaos, you can hire professionals like Visual Displays. Get in touch with their customer service team to get information on their flexible digital signage software.